Posts by: cyril

AFTERGLOW – Philips Ambilight

From the depth of the creative visuals to the groundbreaking, never-been-done-before scale of the shoot, Afterglow is being hailed as one of the most cinematically profound ski movies ever made. Deep pillows and Alaskan spines, all filmed at night, with massive lights, custom made LED suits, and a national governments worth of logistics, planning, and civil engineering.

Filmed as a partnership between Sweetgrass Productions, Philips TV, and the Swedish Agency Ahlstrand & Wållgren, it’s two parts creativity, one part branded content, and a pinch of masochism for good measure. Overall, it’s an incredibly unique partnership between our vision of skiing and the color and light technology behind the Philips Ambilight TV.

North Face Store’s Floor Disappears

Unsuspecting customers at this pop-up North Face store were startled when the floor below them slowly began to disappear, and they were forced to grab on to the walls, which happened to have rock-climbing holds attached to them. Then, a perfect North Face item descends from the heavens, just out of their reach, and a 30-second timer appears.

 

Arbor Skateboards :: James Kelly – Burn It Down

On a rare occasion, you see a video that makes you stop – stop what you’re doing, stop what you’re thinking, even stop how you’re breathing – a video that masters your emotions and alters your vitals. At that moment, when your heart jumps into your throat, and your nerve endings fire, you realize you’re seeing something memorable.

The Sound of COS

INCREDIBLE film that moving image artists LERNERT & SANDER made for the COS fashion brand. The two-minute stunner is called SOUND OF COS, features two foley artists and can be viewed right here. Enjoy!

via Fantastic Man

Experience the power of a bookbook

Ikea Lampoons Apple to Promote Its ‘Bookbook’. In this introduction for its 2015 print catalog, the Swedish furniture retailer has some fun taking the piss out of Apple’s bombastic product release videos.

 

via Mashable

Brilliant new campaign from Miu Miu

Send your friend a message…a stranger will deliver it verbally! Or you can deliver someone else’s message! Somebody works when lots of people in the same area
download it so invite your friends!

In close collaboration with Miu Miu, Miranda July worked with a team of developers to create this radical and complex app

Download the app here: http://www.somebodyapp.com/

French supermarket reduced food waste

For those not familiar with EU regulations, fruit and vegetables have to conform to certain sizes and ‘appearance’ before they can be sold. It is one glorious (sic) way in which European regulators control the average European’s life. However, this comes at a cost which gets passed on to the end consumer in higher prices.

Intermarché launched the Inglorious Fruits & Vegetables,  an omni-channel campaign, celebrating the beauty of  hideous and disfigured fruits and vegetables. Just as tasty and nutritious, and 30% cheaper.

 

Form Marcel, http://www.marcelww.com/

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