French supermarket reduced food waste

For those not familiar with EU regulations, fruit and vegetables have to conform to certain sizes and ‘appearance’ before they can be sold. It is one glorious (sic) way in which European regulators control the average European’s life. However, this comes at a cost which gets passed on to the end consumer in higher prices.

Intermarché launched the Inglorious Fruits & Vegetables,  an omni-channel campaign, celebrating the beauty of  hideous and disfigured fruits and vegetables. Just as tasty and nutritious, and 30% cheaper.


Form Marcel,