McDonald’s – My Burger

Screen Shot 2014-05-20 at 10.03.52

Our latest work at Razorfish, an integrated digitally led campaign that will let the fans create the burger of their dreams and have it on the menu ‘MY BURGER – Made by you. Enjoyed by everyone’

Create your dream burger

Fans are invited to create their own burger using the “Burger Configurator”, an online tool that allow users to create their burger of choice.With over 200 Million of possible burger combinations the entire population of the UK could create each 6 burgers and none of them will be same. The experience has been designed with the user in mind. It’s very simple, enjoyable and tactile in the foreground leaving all the heavy lifting in the background.

1 Comment

  1. Suki Chagger · May 20, 2014

    Hi Cyril,

    Nice work there as usual!

    Best Regards,
    Suki